What
During the past 6 months, we’ve been experimenting quite a bit with ranking expired domains. It turns out that one of the best ways to avoid the 4 to 6 months Google sandbox is to build sites on existing domains that have already aged.
During the course of these experiments, we’ve noticed that expired domains that are indexed have a very good possibility of ranking faster than ones that aren’t indexed by Google anymore (not to be confused with penalized/de-indexed).
This experiment will be to see if our assumption is valid.
Why
If expired domains that have pages are still indexed by G, then this is definitely something that should be taken into consideration and so we can blow it the hell up to our advantage.
How
There will be 6 websites tested in total; 3 will be on expired domains that already have pages indexed vs 3 expired domains that have no pages indexed.
- We’re probably looking at 10-15 pages/niche sites.
- Around 6,000 words per expired domain.
- 10 links built for each site.
- All sites will be built around topics that are related to it’s previous content before it expired.
- All sites will target similar competitive keywords that pass our filters.
Who
For this experiment, we will hire content writers.
When
After 45 days, we will compare the rankings for both types of websites and determine if our initial assumption was correct.
Cost
- Domains : Goose egg. We own them.
- Content ($2/100 words) : $720
- 1/2 of one of our VA’s time : $250
Total Estimated Cost: $970