Full Course Outline
Understanding
Business Models
Understanding Business Models
- Traffic Sources
The Keys to Traffic Source Identification.
- Competition Analysis: Traffic
Tools to Analyze your Competition’s Traffic.
- Product Types
The Optimal Product Types for Online Business.
- Monetization Methods
Universal Monetization Strategies and Mechanics.
- Competition Analysis: Monetization
How to analyze your competition’s monetization method.
- How to Generate Business Models
The Revenue Generator – How to Create Proven Business Models.
- First Time Customer Funnel Analysis
Micro-conversion Breakdown – Identify and Measure your Customer Funnel.
- Industry Average Funnel Performance
Establishing a Industry Baseline – How to Determine expected visitor value.
- Estimating Profitability
Becoming a Profitability Sniper- How to Gauge the profitability of your competition.
- Lifetime Customer Funnel Analysis
The Lifetime Customer Funnel – How to Create More Value.
Finding Your
Unfair Advantage
Finding Your Unfair Advantage
- Exploring your Unfair advantages
7 Modules and Exercises to Uncover The Business You Were Born to Create.
Validate Your
Research Candidates
Validate your Research Candidates
- Customer Personas
How to create personas when writing.
- Understanding the Nature of your customer’s Emergency
Latent vs Active needs – How to find customers with “Blood Gushing from their Necks”
- Customer Psychology – Getting to the Root of their Problem
Ask these questions to breakdown the problem to its emotional level.
- Waterfall Marketing
An innovative technique that in certain markets can solve your marketing needs.
- The NHD Approach to Researching Competition
How to do effective research and validation.
- Business Model Competition Research
How to Identify how much money your competitors are making.
- Business Model Generation
How to experiment with your competitor’s models and find the most profitable model for the market
- Resegmenting based on Competition and USP
It’s better to be a big fish in a small pond, here’s how to choose the best pond to dive into
- Demographic and Sister Markets
How to Use Facebook, Adwords and Youtube to estimate audience size and find sister markets for your new business idea.
- How to Survey your Potential Customers for Free
How to start a dialog for free and see if you’re customers are interested in what you have to offer
- How to Identify the Right Influencers
Use these tools to figure out how many prospective customers a piece of outreach with each influencer could get you.
- Should you Pivot?
Use these tools to determine if there are enough prospective customers in your segment, or if you should pivot by re-segmenting further and repeating this path.
Validate Your
Business
Validate your Business
- How to Reach out to Influencers and Always Get a Response
4 proven techniques along with template emails.
- What you Need to Know Before Buying your Domain Name
How to make sure it wasn’t spammed in a previous life and the principles of brandability.
- Choosing your Lead Magnet
The 3 types of high ROI compelling magnets, and which to choose for your market.
- Copywriting 101
Instruction and exercises on how to write about benefits and not features, the key words that will get your reader’s attention, and how to create a sense of urgency.
- The Magic Headline Formula
The proven formula for writing headlines that get people to act.
- The Proven Copywriting Formula
Supporting elements you need on your opt-in page. Leverage social proof, address objections, have a clear call to action, and inject urgency.
- Squeeze Page UI
Examples of good and bad user interfaces. Which splits win?
- Setup an Email List
MailChimp vs Aweber vs Others. Truths about email marketing that providers do not want you to know.
- Snag, Tag and Bag
The NHD approach to multi-step opt-ins. Get the most out of every single user!
- Understanding split-tests
How to create a split-test, what to test, how to draw actionable results from the data, and why you should ALWAYS BE TESTING!
- Setup a Split Offer
A Step-by-Step walkthrough for you to create your first split test.
- Creating Goals in Google Analytics
How to create your first goals in Google Analytics.
- Adwords 101
Create your first Campaign and Ad Group, and split a couple ads sending traffic to your landing page split. Learn the intricacies of Adwords, how to decrease your bid price by boosting your CTR and quality score.
- Facebook 101
How to laser-target your demographic through Facebook Advertising, and understand the fears and desires of that demographic.
- Custom Facebook Opt-in Pages
How to tailor a custom opt-in page to your chosen demographic.
- Facebook Ad Splitting
The ins and outs of Facebook splits. Your ad will at least double in conversion!
- Influencer Analysis
A checklist on identifying the best candidate for outreach.
- Influencer Outreach
The 4 Pillars of Outreach and how to know which is best for you.
- Community Outreach
The best way to send free traffic to your opt-in.
- Analyzing your Adwords and Facebook Ads
Use this checklist and custom google doc to analyze whether your ads are worth continuing.
- Establish and Push Your Baseline
Make your best performing page your baseline, and push it through Conversion Rate Optimization.
- The Final Decision
Use this checklist and spreadsheet to see whether you can base a business on your outreach traffic.
- The MVP of Lead Magnet creation
How to create stellar content for your lead magnet in under an hour.
- Strategically Reveal your Blog
How to transform your Lead Magnet Content into the Cornerstone Content of your blog.
