Doing Facebook Advertising Right with Jon Loomer
6 votes, 4.83 avg. tacos (93% full)

Today our guest on the podcast is Jon Loomer, who runs what is probably the best facebook advertising blog on the interwebz (and by far the most popular, with over 250 000 visitors every month).

In this episode, Jon tells us everything one needs to know when starting with Facebook advertising.

We also had Mike”CRO” Terry, our conversion expert sit in and ask Jon a few questions.

If you’ve ever considered using facebook ads to get more traffic, or are simply looking for new sources of traffic, you will absolutely love this!

Referenced in the podcast

NBA’s facebook page

http://www.jonloomer.com/

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Timeline

02:21 How it all started for Jon

06:10 How to select objectives

07:43 Offers and Special discounts

09:38 Best niches for Facebook Advertising and why you need to nurture your community

14:51 Facebook ads biggest mistakes

19:13 Why it’s wrong to think that facebook is trying to squeeze you out

22:11 Strategies to get your costs down

26:48 How to use the Power Editor

29:53 Facebook recent updates

31:47 Sidebar vs Newsfeed ads

33:49 What “reach” to go after

36:23 CPC  vs CPM?

37:13 Targeting “combinations” that work

40:21 Tools

43:20 Can you kill the offer?

Doing Facebook Advertising Right with Jon Loomer
6 votes, 4.83 avg. tacos (93% full)

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