<Disclaimer> A lot of people are having difficulty finding domains. There is a real learning curve, so please be prepared for this. As an option for those that are just starting out, I recommend you prove the model by first purchasing a few domains, or try out our latest service, RankHero.
RankHero allows you to test the viability of this method without having to invest the hundreds of hours and thousands of dollars it takes to find, build, host and maintain your own Private Content Network. </disclaimer>
Update #4 August 1: I have created Version 2 of the valuation here. This page is now an artifact, but I will keep it here for posterity’s sake.
Update #3 July 17: After doing a lot of research on domains since the July 6 linkscape update, I have lowered the DA expectation by 5 points overall. If you purchased with me before July 17, you’ll still get domains based on the 40.
Update #2 July 11: I am going to redefine standard domains and premium domains as domains that have 3 of the metrics instead of 2. I just want to make sure that people get good domains. For those that bought domains that only have 2, they are likely still worth developing, so don’t hate on me.
Update July 11: Changed from using page MozTrust as a metric to root domain mozTrust as a metric. SEOMoz had an update on July 6 that changed the results of page MozTrust in particular, and I believe that root domain MozTrust is a better # anyway as it takes into account www and non-www versions, as well as links to the domain as a whole not just the homepage. I am still experimenting with this number so it may change this week.
I’ve gotten tons of emails and comments asking about how to value an expired domain based on its metrics on Open Site Explorer. Maybe a domain has a high MozTrust but low PR, or high PR but only a few linking root domains, should you still buy it?
I’ve gotten an equal amount of emails from people telling me that this process takes them a long time, and can’t they just buy domains from me? So I figured I would kill two birds with one stone and write this post. Note that I think anything considered a standard domain or higher is worth developing, and the first domains I bought were all standard domains, and this combined with my keyword research practice is ranked the 400 sites that are earning me $1000/day.
I am going to try to privately sell some of the lists of domains I’ve collected, and this is what I think is a fair price:
$97 for a list of 5 available “standard” expired domains
Standard domains would have any 3 of the following:
- Potential PR3 or higher
- PA 30 or higher (www or nonwww homepage)
- Update: DA 25 or higher (lowered from 30)
- 10 LRDs or higher
- Update: Root Domain MozTrust of 3 or higher (was using mozTrust to page)
- Age 4 years or older
Standard+1 (all 5 domains match 4/6 of the above criteria) Add $40
Standard+2 (all 5 domains match 5/6 of the above criteria) – Add $70
Standard+3 (all 5 domains match 6/6 of the above criteria) – Add $100
$197 for a list of 5 available “premium” expired domains
Premium domains would have any 3 of the following:
- Potential PR4 or higher
- PA 40 or higher
- Update: DA 35 or higher (lowered from 40)
- 30 LRDs or higher
- Update: Root Domain MozTrust of 3.6 or higher
- Age 7 years or older
Premium+1 (all 5 domains match 4/6 of the above criteria) Add $80 (Sold out)
Premium+2 (all 5 domains match 5/6 of the above criteria) – Add $140 (Sold out)
Premium+3 (all 5 domains match 6/6 of the above criteria) – Add $200 (Sold out)
Obviously the provided list would be unique to each person, and it would be thoroughly cleaned (links still exist, no spam/comments/directories, no more than 3 drops). I think is a good value in terms of what it would take to do this yourself using the techniques I’ve come up with, while still giving a great ROI if you just plan on flipping the domains at auction.
If you are interested in purchasing some domains at the prices above, send me an email. They are available in very limited quantities at the moment, these are just extra domains that are still available that I did the research on but decided not to develop. Whether or not you want to buy, this post should help you determine the quality of the ones you’ve found so far, and give us some nomenclature to use. Saying “I just found a premium+2 domain” is a lot simpler than “I just found a PR4 DA30 3.4 MT 8 yr old domain!”.