So it’s been just over a week since I posted my goals for July. I promised you weekly updates, and here they are! After looking at my goals and how my time was laid out, I decided I’d approach this a little differently for three reasons:
My two site managers were vacationing in Bali together (one of the few issues of having great people refer other great people).
I was overwhelmed with domain list requests. To the point where I just decided to refund a bunch of people.
Right now my passion is teaching and I’ve got some good momentum going here. It’s all I seem to think about – while I shower, while I play video games with my kids, while I play soccer… It got so bad that my wife has banned me from talking about work.
So my approach is to get people to help accomplish my goals for me, while providing training and giving them access to my tools. I got an amazing response from my post on looking for interns, and because of it I think I will be easily able to achieve my goals for this month, and have even loftier goals for August.
So onto the goal updates!
Setup 10 expired domains as Adsense sites.
I have chosen half the targets and bought the domains for them. I chose to go with .ca domains as it’s easier to rank for terms with ccTLDs, and most people reading can’t buy the .ca :) I also chose a few sites that I normally would not develop into my own sites due to their link profiles, to make it a little more interesting.
#1 – deckmen.ca. I chose this because I want to test something. Note that this is a domain I would NEVER normally pickup. Based on the backlinks, some local SEO tried to rank this guy for Deck keywords in the Toronto suburbs. The links are mainly article directories. I’m guessing either the guy lost his client, or the domain got penguined for the local terms or he just gave up because of place pages.
In either case, my goal will be to rank this site for “deck plans” and “how to build a deck” on google.ca, which I figure will be each $20-30/mo terms on Adsense. It will be interesting. I just purchased the domain.
#2 – retirementincanada.ca. Another domain I normally would not pickup, probably penguined, and looks like part of a private network. I will be optimizing it for “retirement calculator”, where even a lower page 1 listing will earn huge bucks. I already put this domain up without content and it’s already a PR3.
#3 – sustainabletimes.ca. This one will be a test for redeveloping it into something that is unrelated to the niche. I will also target retirement calculator, and focus it on financially sustainable living for those 65+. I already put this domain up without content and it’s already a PR5.
#4 – pukwis.ca. This was a site on a community wind energy project, and I will develop it to target “coupons canada”. It’s already launched and regained PR3.
#5 – momentumplanet.ca. This site was on cycling and used to redirect to momentummag.com – looks like they had momentumplanet.ca as their main URL for a long time and they let it expire. Oops. rdMT of 4.34, PA49, DA40, 128 LRDs, and potential PR of 5 make this a very strong Premium+3 domain. With this domain I will repurpose it and target “car insurance” on google.ca. It’s a long shot without further link building, but I may linkbuild it more if need be, and worst case car insurance pays well on TLA :) I already purchased the domain but haven’t launched it yet.
So the first 5 were my true experiments. The next 5 will be just good domains re-done as Adsense sites within their niches. But that’s boring, so I will do it next week.
Portal Sites and New Product-based Biz
My portal sites for the furniture business and product based business have been bought and launched. They are just waiting on content. I got closer to 40 domains.
For the product business, I got a sample of 20 products in from China and the quality is good, as are the margins. I will get my designer started on the site next week, as well as banners for the portal sites. I will be launching with the bare minimum to test my visitor values before purchasing more stock (and will likely just refund any orders that come in). I will post more on this later.
Remaining Adsense Sites
I haven’t even started on these, I’m still behind on content for the portal sites and experimental sites which take priority. I’m hoping some interns can help on this front though.
50 premium+3 or better domains
Thus far I have picked up 19 Premium+3 or better domains, and 14 premium+0-2 domains (aside from the ones I have sold). Here I really hope the interns can come through for me, otherwise I will come a little short on the Premium+3s, but still should get 50 premium domains total.
Update on Josh the Intern
Josh is making good progress and is on track to meet his July goals. He has found 70 keywords with values >$30/mo (which will likely net on average more than double that), he’s selected the domains and categorized them. I’ve launched the domains for him on my CMS, and he’s just in the process of outsourcing content on Iwriter and textbroker.
The expired domains have a steep learning curve, and he’s only picked up a handful thus far. He has gotten the hang of the tool though and I’ve nudged him in the right direction as far as list sources, so we’ll see what he gets over the weekend. Next week he will be focusing almost exclusively on finding expired domains, and as the tools run he will be setting up the ones we have found as a private blog network.
He will be reading the comments here so if you have any questions feel free to ask. Right now he’s enjoying the process, his only concern is that he’s just a little stressed out by the 30 day time limit.
How did you guys do on your goals? Leave a comment!