On-page SEO is more important than ever and structuring your sites correctly can give you a substantial edge on your competition. Siloing is certainly not a new concept, but it is a core component to on-page/on-site SEO that is well worth understanding (and implementing).
There are many different theories surrounding silos and how to do them. The fundamentals are very simple however; Interlink your articles that are relevant to each other. You can get all kinds of technical with it and ensure that certain pages are interlinked, but the strategy that we have found to work is very simple…
- Home page links to main pillar articles
- Pillar article links to related content
- Related content links back to pillar articles and other related articles (we don’t get too scientific with this > just link to content that makes sense to link to!)
- User experience. From a user perspective, interlinking articles helps direct your visitors through to other related content. Makes sense.
- User metrics. It makes sense that Google would factor in average page views, time on site, bounce rate etc into their ranking algorithm. Littering each page with internal links will increase the likelihood of average page views and time on site increasing and bounce rate decreasing.
- Link juice. Internal linking is HUGE for SEO right now. We’re seeing internal pages rank without any external links, purely due to domain authority and internal linking.
How We Silo Niche Sites
As always, questions and comments are welcome below!