If you aren’t posting Facebook videos and marketing your business on Instagram, you are missing out on tons of engagement. Facebook is a social media beast with over 2 billion monthly active users and over 8 billion daily video views. Facebook marketing is integral to your business blog, startup, restaurant; it’s essential to really any business endeavor!
Read on for the Top 10 tips and tricks on how to make your Facebook video go viral and stand out from the crowd!
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1. Upload Videos Directly to Facebook
Videos uploaded to Facebook perform 186% better than links posted on Facebook from Youtube and other platforms. Also, Facebook videos perform 135% better than photo posts on Facebook. Native Facebook Videos are the way to go!
2. Use the Featured Facebook Video Function
Did you know that you can feature a Facebook video in the About section of your page? Use it to promote your latest video and feature a large thumbnail to increase the likelihood of shares and engagement.
3. Take Advantage of the Playlist
Playlists allow you to organize and group your best Youtube videos so that they can be easily found by your viewers. This saves them the time of having to sift through tons of irrelevant content that they may not interested in.
4. Upload Your Video as Your Cover Photo
Not only does this make your Facebook Page stand out from the rest, it’ll create additional views and engagement for your video.
5. Run a Facebook Ad Campaign
Although organic video views are the name of the game, sometimes your amazing video still needs an extra boost. If you truly believe your content is viral and amazing it sometimes only takes a handful of viewers to take it to the next level.
6. Create a WOW Thumbnail
Viewers will decide to watch your video based on your thumbnail. Make sure to invest time in making sure that your thumbnail draws them in. Consider creating a customized thumbnail.
7. Keep your Video Length Down
Save your longer videos for Youtube. The most popular video length on Facebook averages around just 1:30.
8. Embed Facebook Videos Elsewhere
Embed Facebook videos on blog posts and web pages to get even more traffic and engagement.
9. Create a Square Video
Most users are watching Facebook Videos on mobile. Since square videos take up 78% more space on mobile, square videos are the way to go!
10. Create a Video that Works without Sound
85% of Facebook videos are viewed without sound. Make sure to create a captivating video that doesn’t depend on sound. Using captions can increase your average watch time by 12%!