Today, our guest is Alex Ivory who spent two weeks with us last month in Valle de Bravo and helped us improve our email marketing strategy.
Alex is an email marketing specialist, an InfusionSoft certified user, and has been helping many companies to setup their email marketing funnels.
In this episode, Alex shares many tips and tricks on how to use Email Marketing the right way in order to improve your business.
If you feel like you haven’t been on top of things when it comes to Email Marketing, then you’ll definitely learn a ton from it.
2:30 Quick overview of the different email marketing services
6:34 How to get discounts on InfusionSoft
11.30 How to use Lists and Tags
13:06 Setting up Goals
15:00 Improve Conversions
17:32 Should you be using double opt-ins ?
20:00 What’s a one click sign-up and why is it so valuable?
21:22 Using Social Media to boost your email marketing campaigns
25:17 How to make the most of buying customers
27:29 How Alex improved NoHat’s email marketing strategy
31:00 How to use opt-ins to collect emails
Referenced in this episode
MailChimp (Non affiliate link)
InfusionSoft (Non affiliate link)
AwProTools (Non affiliate link)
And if if you want to read more about email marketing services, you can check out Han’s article here.
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