Today in the podcast we have our Conversion Expert Mike Terry with us to talk about Google Analytics.
Google Analytics can be a very powerful tool to grow an online business, but most people don’t really know how to use it.
In this episode, Mike Terry takes us step by step through GA’s dashboard and tells us how to properly gather the data we really need.
(from left: Scott, Glen, and Mike working Google Analytics like a boss.)
Referenced in the podcast:
2:13 Real Time view
13:00 Conversions and goals
16:10 Funnel visulization
18:51 Multi channel funnels
22:18 How Semalt’s bots are skewing your data
Here’s the code to block Semalt’s bots (Insert this it your .htaccess file):
SetEnvIfNoCase Referer semalt.com spammer=yes Order allow,deny Allow from all Deny from env=spammer
Share this page with your friends to watch the screencast recording of this podcast[wpsharely id=”5761″]
Mike Terry is one of the coaches in our Private Training Course.
If you want to learn more about this course, you can sign up to one of our presentation webinars by clicking here.[/wpsharely] [We also found this very insightful article about Google Analytics at SocialMediaExaminer]
What do you struggle the most with when using Googel Analytics? Let us know in the comment and we’ll try to help you out!
5 thoughts on “Podcast Ep16: How to use Google Analytics Like a Boss”
Josh Eisenhower says:
Another great podcast with tons of helpful information. The main question that came to my mind while listening is “how do you manage all the google resources without creating a footprint, or does it even matter?”
So take analytics for example, do you have seperate logins to manage different sites either money sites or PBN sites? Even if you didn’t use analytics for PBN could a pattern be made with money sites and their potentially common links?
Are there any concerns for this with other google applications like +1 or YouTube? Where making pages or channels would show a pattern?
Thanks for any input you guys have, I appreciate it.
Mike Terry says:
Hey Josh, thanks for the kind words.
I have always had the same fear of grouping all my properties together in the same analytics, webmaster tools, and even adsense accounts. I am very paranoid that big bro Goog is watching all of this. But honestly, I really don’t think it matters. It might be because I have some of my freelance client sites mixed in my accounts with my money sites. I wouldn’t say all my properties are high quality (there is lots of failed experiments in there) but for the most part they are. Keep in mind I would never add PBN sites to these accounts. If you wanted to track those for whatever reason, there is other software out there. Awstats in your hosts cpanel can also give you some data if needed.
I am also super careful with linking to more than one of my sites from a single PBN. I don’t do this. Ever. Perhaps this is overkill, but I was not hit in anyway during the recent PBN mass destruction. In fact, I saw some small increases as a result of this.
For web 2.0 stuff like youtube and G+ I think it would be smart to have a separate branded account for each of your properties, and if your sites are quality enough I see no problem having them all linked together to make it easy to manage. I also have some pretty solid YouTube accounts under mine for some client sites, so this also probably helps.
Let me know if that helps you out, and if you have any further questions fire away.
The locked content doesn’t display even after tweeting. I find this plugin doesn’t work more often than it works for me. :(
Mike Terry says:
Hey Gillian, my apologies for your trouble. I emailed you the link to the video.
Daniel C. says:
Same here I want to see the video please. I already tweeted.