Update: Although PBNs still work, they now have a history of being targeted by Google and therefore may not be the safest option. This is why we now focus on creating online businesses that are independent of SEO traffic.
Well it’s finally come. I’ve been waiting for this for almost 3 years now, EMDs have finally been decimated. I spent the weekend meditating and came back to this delightful news this morning – I have been analyzing my collective Adsense reports since. It does seem that I’ve had nearly a 65% drop in Adsense revenue, across all sites. As I dig deeper I will likely see it is more like a 80% drop from EMDs for their exact match terms, with little to no change in my other domains.
We all know it was a long time coming, and this really shouldn’t be any surprise. I’m just glad my interns have been setting up Adsense and TLA sites based on expired domains for the past couple months, or I’d really have to explain myself :)
There seems to be little method to the madness, based on my results and based on all the internet chatter. I think it’s safe to say that one shouldn’t base any new sites off of EMDs, and if you have EMDs you may want to re-target them to some partial match term. Also I am in the process of changing my keyword competition tool a bit, to neutralize some of the domain benefits, and to count the number of pages indexed for each site (more on that soon). For the sites that got hit, the first thing I’ll do is change their title tags and probably write another article and sticky it to the homepage about a keyword related to the exact match term.
Sorry for being so quiet this last month. I actually have made over 10 posts, but I ended up making them private for interns only. I may open them up, but basically aside from setting up the PBN my main project has been working with an “article research” tool that I developed, to churn out content a lot quicker (both Google and TLA require more content now). I’ll post about it soon. I also have a few authority sites I am working on with the first group of interns that I will be putting through the PBN.
I also released my domain tool, the Domain Digger today. Actually I had planned on releasing it Friday, but wanted to be around to answer any questions so didn’t launch it until now. Probably bad timing lol. But going forward I still see high PR expired domains as the greatest value asset – you can develop Adsense or affiliate sites, sell text links, or just sell them outright as they have intrinsic value.